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Digital Marketing - WHAT COMES NEXT?

13 Dec 2018 17:14 | Patrick Mauser (Administrator)



ARTIFICIAL INTELLIGENCE

AI carries a huge potential in the digital marketing field, with the support of AI in providing great customer experience, targeted marketing and predictive analysis will surely provide a better ROI to enterprises.

The relationship between Digital Marketing and AI

In the past, marketers were uncertain about implementing AI into their strategies. But these years have witnessed considerable trust amongst the marketers with regards to application of AI. This is because of the decrease in the ambiguity considering the results as many sectors have already gathered important benefits.

The world is changing, and technology is taking the lead. Today, everything is going digital -- entertainment, health, real estate, banking and even currencies. This is, however, understandable.

With everything turning to digital, it means companies are also jumping online to market their businesses. And to survive the challenges of digital marketing, brands need to keep up with the latest trends. Successfully reaching one’s target audience is no longer just putting out TV and print ads. These days, social media is the new arena of digital marketers, as 3.3 billion people are active social media users.

History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption.

After finding that B2B organizations are not getting the most value out of the old digital marketing playbooks, AFA decided to create digital marketing interactive platform under the brand of AFA-Gold.

The prior framework includes websites, email campaigns, digital advertisements, basic social media management and basic blog publishing. It only focuses on increasing visits to websites but has no focus on lead conversion and proper online lead qualification.

More Integrated Global Marketing: Inbound and outbound marketing should now be combined. In comparison to cold-calling, consider this "warm-calling." For example, after someone reads a blog article on your site, follow it up with an email sharing more meaningful content.

A Cohesive Marketing Technology by AFA underpinned with the latest technology. No one software tool can save the day. Marketing is not about the creative aspect alone anymore. Marketing technology infrastructure needs to be designed and integrated correctly. One social media tool alone will not save the day.

At AFA, we believe interactive, intelligent and rapid communication, delivering instant responses, linked directly to over 60 Web and Social Media Sites, is an excellent start. The main reason why  our technology is so successful is likely that it answers the consumers’ need for information quickly and accurately. AFA-Gold can also collect data about their users, which feeds into improving interaction with them at all times.


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